We protect the value of your content across every platform and territory. We monitor, geolocate, and act before anyone else does.
The challenge
Every day, millions of videos reuse copyrighted material. Most right holders react too late; we act before it happens.
Unauthorized
Copyrighted content is reposted without authorization.
Undetected
Most goes undetected within the first 48 hours.
The 60% and the 48 hours are BRU’s own estimate, based on eleven years managing third-party catalogues.
What we do
The order of the actions is real. The hours illustrate the sequence, they are not a committed deadline.
Global 24/7 monitoring
We scan major platforms and territories to detect matches or duplications.
Geolocation and territorial control
We apply country-specific visibility and blocking policies based on your licenses.
Unauthorized use detection
Identify clips, edits or adaptations of your content, even altered or shortened.
Resolution and reporting
Manage takedowns, claims and disputes with full traceability.
Geolocation and territorial control
Worldwide rights
If the rights are yours with no restriction, the content plays and earns worldwide. That is the starting point.
Country licence
You hold a single licensed territory. Everything else is blocked from the start, and nobody has to check it every week.
Several markets
A co-production, a language deal: rules add up. The territories you hold open, everything else stays closed.
Rules that stack
You play in Spain and Argentina. In United States someone else holds a signed exclusive, so the block there is explicit and logged as such.
Third-party exclusive
When a broadcaster buys a territorial exclusive, your content has to stop showing there. Only there, and from minute one.
Tracking only
Not everything gets blocked or claimed. A territory can stay under observation: you measure where it is being watched and who is uploading it, and decide later.
Example configurations: six of the possible combinations, not a closed catalogue. The territories change on every visit. Real rules are defined with you, by country, event or licence.
Intelligent content protection and control
BRU gives you the visibility and precision to decide who sees your content, where, and how.
What broadcasters, federations and creators usually ask us.
It means having the ability to monitor, manage, and decide how, where, and by whom your content is used.
From detecting copies and misuse to geolocation and territorial blocking, you retain full control.
Any audiovisual content for which you hold rights: sports broadcasts, interviews, documentaries, promotional clips, music content, or branded content.
If it’s published on digital platforms, it can be protected.
Through automated detection systems combined with human review.
Our analysts manually verify results to ensure every action, whether blocking, takedown, or claim, is accurate and justified.
Yes. We define customized policies with you: block, monetize, claim, or simply monitor.
You always retain control. BRU executes your strategy.
Yes. We offer geolocation and territorial control systems that allow you to define where your content can or cannot be shown.
This is especially useful for regional licenses or exclusive rights.
Our system runs 24/7 monitoring, while our team periodically reviews reports to ensure accuracy and avoid false positives.
You define the reporting frequency and level of monitoring.
Our approach combines technology and human judgement.
We don’t just automate processes, we understand the context behind every detection.
That lets us act fast, but also intelligently.
Based on the defined policy, BRU can claim the content and monetize it on your behalf, request immediate blocking, or leave it under observation if it benefits your strategy.
All actions are documented and reversible.
BRU identifies all versions and groups them under unified tracking.
We can act at scale, claiming or managing them, ensuring no copy falls outside your control.
Yes. We provide periodic reports and custom dashboards with all detections, claims, resolutions, and results.
Full transparency, without unnecessary complexity.
On the contrary.
By removing duplicates and ownership conflicts, your official channels gain relevance and visibility in search and recommendations.
It depends on the model.
Continuous monitoring services carry a fixed fee.
In performance-based models, we only charge when the action generates measurable value for the client.
Because the value of content is not only in what it generates, but in who controls it.
Protection prevents loss of positioning, rights conflicts, and long-term brand erosion.
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Discover how BRU can help you protect, optimize, and monetize your content with a strategic approach.
Our team will review your case and design the best way to maximize your performance across platforms.
Data, not noise
How YouTube revenue moves, what changes in Content ID, and what we have seen work. No fixed schedule: we write when there is something worth sending.